Human-centered Journey Mapping

For non-Product people

· Storytelling,human-centered,Customer Journey Map,UX Strategy

At its core, a journey map is a visual storyboard that helps you understand moments that matter to people, in context. It's a powerful tool that can help you identify friction, pain points, and opportunity to create impactful solutions.

What’s a Journey Map?

What Does Human-Centered Mean?

Does the subject have eyes?

What are journey maps good for?

  • share understanding and vision among cross functional teams
  • identify where there is opportunity
  • prioritize opportunities for greatest impact
  • communicate a shared vision with others.

Who should use journey maps?

  • Marketing — to know how and where to attract eyeballs, and what kind of eyeballs are most valuable to the business.
  • Products and services — to understand the needs of their customers and clients, audiences, board members, etc.
  • Healthcare, Policy, & Social Services — to influence outcomes.

What is framing the journey?

Whose journey is it?

What are you mapping?

Some examples include:

  • I want to buy a car.
  • I want to pay for things with my phone.
  • I want to have a mole removed.
  • I want to feed my family.

Types of Journey Map


At Chamjari Interactive, we journey map with clients and teach people to journey map on their own. Wanna talk?